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You can buy your photos at the Gran Fondo Il Lombardia immediately after the race through your smartphone.

How it works:
1. Take part in the Gran Fondo Il Lombardia making sure that the race number and the graphic code are clearly visible
2. Go to and create your account
3. Enter your code printed close to the race number
4. Look at your photos and share them with your friends

Go to Pica webiste